African women
building businesses.
Unfiltered conversations with African women entrepreneurs. Real numbers. Real decisions. The real story behind the business.
Real conversations
about building businesses in Africa.
New episodes every Tuesday
Amplifying African women founders
Hosted by a founder, for founders.
Alma Mabachi is a Nairobi-based entrepreneur, podcast host, and the founder of So, How's Business? Her warmth and straight-talking style create a space where founders can be completely honest about what building a business actually looks like. She built SHB on a single conviction: that the stories of women building businesses deserve to be told on their own terms, not as footnotes in someone else's narrative. With a pan-African vision, she documents the journeys of women entrepreneurs: the numbers, the setbacks, the breakthroughs. She uses her platform to build a pipeline that gets them more business, better networks, and more funding.
Let's build something together.
Whether you want to share your founder story, partner with the show, or just say hello — we'd love to hear from you.